Mobile apps can drive the whole world crazy. We have witnessed this just now - the recent Pokémon Go fad doesn’t seem to blow over any time soon. It's the height of our liking for mobile apps...
For some of us, apps are just the way to get entertainment and for others, they are an opportunity to spread their wings wider than ever before. Behind every app there is a business that intends to disseminate messages, position its brand, create awareness, sell-buy products / services or make money.
But sadly, not all apps do succeed. Apps aimed at business processes or generating revenue lag behind because of not having innovations keeping customers.
While many business / enterprise apps have failed drastically, an alarm seems to be set that’s warning businesses to cut on newer mobile application development investments. Gartner reported the same in June this year.
The report says there is a notable decrease in the enterprise mobile application development.
So why do business mobile apps fail? Here are the five things to be given all the attention during the mobile application development to avoid failure for the end-product
GoNative Mobile App
Make sure you go native whenever going mobile.
This will be required for enhanced performance and scalability.Yes you can convert you current website or web app into effective mobile app but, it will practically lag at real mobile experience at a lot of places. Mobile devices have many internal features which can only be used by native apps.
Phone’s camera, GPS, and various sensors cannot be used by web or hybrid approach of mobile application development.
Implement Conversational Feature
Conversation is necessary and in a business app, it’s just the must-have feature. You must think implementing a conversational feature in your business app.
Just realize how many people are using real-time messaging / chat apps and other contextual channels. This two-way, direct communication feature, when implemented in an app, can help employees looking to instantly reach out colleagues or close sale transactions.
Adopt Agile App Development and Delivery
Make sure you have agile development framework in place to cope with things changing quite frequently in the business world. Agile app delivery system lets you provide painless updates to an application.
Whether it’s an external app for customers or internal tool for employees, its mobile application development should be based on agile app delivery method.
Agile development is promising when it comes to using services speeding up the development lifecycle and putting into effect a “design-by-contract” methodology. It makes sure that there is a collaborative alignment between the business owners and developers.
Allow For Backend Connectivity Only When It’s Needed
Enterprises mobilize their back-end systems without considering consequences. Before you do this, ask yourself that will mobilizing really add value to the app.
The tendency of investing cost and time into mobilizing the entire backend is growing these days but from user’s point of view, the mobile version of the of many back-ends isn’t as handy as a desktop’s version.
Add Analytics and Reporting Tools
Analytics and reporting tools help businesses track app, understand user behavior and then make adjustments accordingly so thing could go in right directions. Other benefits include leveraging app to collect feed-back in real time without investing in costly human resources.
source:https://www.whatech.com/mobile-apps/press-release/190610-rapidsoft-s-five-tips-for-a-successful-mobile-application-development
For some of us, apps are just the way to get entertainment and for others, they are an opportunity to spread their wings wider than ever before. Behind every app there is a business that intends to disseminate messages, position its brand, create awareness, sell-buy products / services or make money.
But sadly, not all apps do succeed. Apps aimed at business processes or generating revenue lag behind because of not having innovations keeping customers.
While many business / enterprise apps have failed drastically, an alarm seems to be set that’s warning businesses to cut on newer mobile application development investments. Gartner reported the same in June this year.
The report says there is a notable decrease in the enterprise mobile application development.
So why do business mobile apps fail? Here are the five things to be given all the attention during the mobile application development to avoid failure for the end-product
GoNative Mobile App
Make sure you go native whenever going mobile.
This will be required for enhanced performance and scalability.Yes you can convert you current website or web app into effective mobile app but, it will practically lag at real mobile experience at a lot of places. Mobile devices have many internal features which can only be used by native apps.
Phone’s camera, GPS, and various sensors cannot be used by web or hybrid approach of mobile application development.
Implement Conversational Feature
Conversation is necessary and in a business app, it’s just the must-have feature. You must think implementing a conversational feature in your business app.
Just realize how many people are using real-time messaging / chat apps and other contextual channels. This two-way, direct communication feature, when implemented in an app, can help employees looking to instantly reach out colleagues or close sale transactions.
Adopt Agile App Development and Delivery
Make sure you have agile development framework in place to cope with things changing quite frequently in the business world. Agile app delivery system lets you provide painless updates to an application.
Whether it’s an external app for customers or internal tool for employees, its mobile application development should be based on agile app delivery method.
Agile development is promising when it comes to using services speeding up the development lifecycle and putting into effect a “design-by-contract” methodology. It makes sure that there is a collaborative alignment between the business owners and developers.
Allow For Backend Connectivity Only When It’s Needed
Enterprises mobilize their back-end systems without considering consequences. Before you do this, ask yourself that will mobilizing really add value to the app.
The tendency of investing cost and time into mobilizing the entire backend is growing these days but from user’s point of view, the mobile version of the of many back-ends isn’t as handy as a desktop’s version.
Add Analytics and Reporting Tools
Analytics and reporting tools help businesses track app, understand user behavior and then make adjustments accordingly so thing could go in right directions. Other benefits include leveraging app to collect feed-back in real time without investing in costly human resources.
source:https://www.whatech.com/mobile-apps/press-release/190610-rapidsoft-s-five-tips-for-a-successful-mobile-application-development